Ron Hoffmann joined SixRing's executive team following more than 35 years in Canada’s diplomatic service, and federal and provincial governments. SixRing is rapidly becoming a global technology leader in the development of innovation to convert non-food agricultural and forestry biomass into advanced biofuels and sustainable chemicals and materials.As a Canadian diplomat Ron has served in six countries spanning four continents, and he held various senior policy positions at headquarters, including as a Senior Advisor to ministers.Ambassadorial appointments included Afghanistan at the height of Canada’s engagement and to Thailand with cross accreditation to Cambodia, Myanmar and Laos. Other postings were in China, the United Kingdom, the Netherlands and South Africa.From 2014-2021 Ron served as Alberta Senior Representative to Asia based in Hong Kong, and then as Interim CEO and then COO of Invest Alberta Corp. Ron held the role of Vice Chairman of the Canadian Chamber of Commerce in Hong Kong from 2015-2019, and now serves on the Governing Bodies of the Global Energy Show (GES) and the Canadian Clean Fuels Summit. He is an advisor to the Board of Calgary's Hong Kong-Canada Business Association and to the Pacific Basin Economic Council (PBEC)